Wednesday, May 16, 2012
iPhone 5 vs multiple Android 5.0 devices with “Nexus” branding? (Rumor)
Google, the biggest search engine in our solar system, is reportedly changing its smartphone strategy this year to sell more “pure Android” devices, and will distribute it online and directly from its own inventory.
From launching 1 device per year, Google, with its Android operating system, is set to introduce at least five Nexus devices from various phone manufacturers. Can this strategy work against Apple’s upcoming iPhone 5?
Ahead of the rumored September or October release date of the iPhone 5, Google, with its popular mobile operating system, Android, is reportedly set to change its Nexus strategy this year. From a single device per year–to a jaw-dropping, and exciting 5 devices this year coming from its partners. The new story also added that Google will retail the devices directly using its new Google Play Online Store that accepts all major credit cards and debit cards. In short, the pre-order, and order processes will soon be easier.
According to a Wall Street Journal article posted on Tuesday, Google is “shifting its strategy” this year mainly to sell more pure-Android smartphones and tablet computers, and putting its customers away from cluttered, heavy and most of the time, unattractive custom user interface tweaks implemented by mobile phone manufacturers and wireless providers. For starters, pure Google Android operating system comes with no “custom skin,” and no wireless carrier applications pre-installed or apps from manufacturers themselves.
With the new and revamped strategy, customers can now choose their preferred manufacturer, line Samsung, HTC or Motorola for example, and not with just one option like the Samsung Galaxy Nexus last year. The new strategy, in my opinion, is better than previous Nexus program largely because some customers hate Samsung, or HTC or one specific handset maker, but almost all Android buyers love Google or Android.
WSJ also added that Google will unveil the new version of Android this fall alongside the new smartphone strategy–and the update is called “Jelly Bean,” an upgrade from the current version called Android Ice Cream Sandwich. The new Jelly Bean operating system is expected to introduce a slightly revamped user interface and new features, separate reports have noted.
If this new report is accurate, then it is possible that participating phone makers will compete with others by introducing attractive smartphones, and with the latest and greatest hardware available. For example, Samsung and HTC this year introduced their flagship phones, the Samsung Galaxy S3 and the HTC One X–both running Android Ice Cream Sandwich, and both are “well-spec’d” but Samsung has decided to use plastic, while HTC has chosen polycarbonate. Not all customers want a new plastic phone. Another example, HTC’s One X packs a smaller battery, with a shorter battery life, while Samsung’s Galaxy S3 features a larger and better battery with, apparently, a longer battery life.
Another scenario that is worth mentioning is the design-only scenario where phone makers are set to follow the same specs, like similar CPU and same display, and to compete with each other in the “design” department.
“The more, the merrier,” but can this new strategy work against the iPhone 5? According to rumors, Apple’s new iPhone will go on sale next quarter, and it will introduce a new design, packed with a new display, reportedly larger than the current model’s 3.5-inch screen, and will run on Long Term Evolution networks. Analysts believe that the iPhone 5 will allow Apple to gain a hefty market share this year, but it looks like Google, and its Android partners, are in the defense position already.
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