Apple's hypothesized new smartphone, dubbed the
iPhone 5, has a new challenger in Samsung's
Galaxy S3, which is looking to wrest the smartphone numero uno mantle away from iPhone 5 even before the rumored phone has hit the shelves. With photo leaks of the iPhone 5 keeping the rumor mongers busy, the buzz has it that iPhone 5's super thin display alone is not enough to trounce the
Samsung Galaxy S3.
Following rumors of a larger display is the recent report by the Wall Street Journal, which claims that the iPhone 5 (
in addition to the 4-inch display) will sport a thinner screen thanks to updated touchscreen technology. The WSJ tweeted on July 17: "Breaking: Apple's next iPhone will use a new technology that makes the smartphone's screen thinner."
LG, Sharp, and a new Japanese company called Japan Display Inc. are working on the slimmer design and the in-cell screen technology.
"The technology integrates touch sensors into the LCD, making it unnecessary to have a separate touch-screen layer. The absence of the layer, usually about half a millimeter thick, not only makes the whole screen thinner, but the quality of displayed images would improve," said DisplaySearch analyst Hiroshi Hayase.
The improvements to Apple's
iPhone 5 put it in a better position to take on rival Samsung's Galaxy S3. The Samsung's Galaxy S3 is being touted for its organic light-emitting display (
OLED) technology. The Galaxy S3 display is thinner than current iPhone screens (
the iPhone is 9.3mm thick compared to the Galaxy S3's 8.6mm) and does not need to be backlit. This feature has been Samsung's USP and is prompting customers to shift to its smartphone offering.
Moreover, traditionally the OLED technology makes for thinner which equals to lighter screens than the LCD panel ones. Therefore, it is no surprise that the Galaxy S3 weighs a mere 133gms despite its massive 4.8-inch display. iPhone on the other hand, in its current 4S avatar, weighs 140gms with a 3.5-inch screen size to boot.
Apple may be trying its best to oust competition from Samsung; however, the path to in-cell technology is proving to be a thorn-ridden one. According to the WSJ report, "People familiar with the situation said that LCD makers are finding the manufacturing process challenging and time-consuming as they scramble to achieve high yield rates."
Apple's woes don't end here. Samsung is raising the bar and taking on Apple in the texture and design areas too. With the
Galaxy S3, the Korean-tech giants created a new process for texturing the smartphone. The Pebble Blue color S3 offering is "inspired by nature". The iPhone 5 is expected to have a liquidmetal component as well. Rumors abound that "The iPhone 5 is likely to take liquidmetal, an alloy of zirconium, titanium, nickel, copper and so forth, having an outer surface smooth like liquid."
With the battle of the smartphones becoming more and more interesting, Apple and Samsung are doing everything possible to stay ahead in the race.
Packed with a bevy of features and apps, the
Galaxy S3 has something for every user. Question is, can Apple take on Samsung's challenge and reinstate its heavyweight status with the iPhone 5? Come fall, all eyes will be eagerly on the iPhone 5 waiting for it to ace the
Galaxy S3 litmus test.
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