Sunday, July 1, 2012
iPhone 5 release date and the threat of “Google Now,” the cards-centric information hub
Unlike other companies like Samsung and HTC (rumored), Google will compete with Apple’s Siri and the iPhone 5 by bringing a cards-inspired virtual assistant. The beautiful app will give the company a new weapon against the iOS 6 and the upcoming unannounced hardware product.
The company on fire, Google, launches a new weapon against the iOS Siri app, but without copying it. Unlike other companies like Samsung and its S Voice or HTC’s rumored Voice Assistant application, Google unveils the Google Now app, a virtual assistant that doesn’t talk too much, but works too much — the Google Now application is coming to Android devices with the new Android Jelly Bean mobile operating system, the company’s answer to iOS 6. It is worth noting that the app might even invade non Android Jellybean phones too.
According to Google, the new app “gets you just the right information at just the right time,” while adding that the app “tells you today’s weather before you start your day, how much traffic to expect before you leave for work, when the next train will arrive as you’re standing on the platform, or your favorite team’s score while they’re playing. And the best part? All of this happens automatically. Cards appear throughout the day at the moment you need them.”
In short, the new Google Now will predict the Android user’s activities based on his previous records and his preferred settings. For example, if the person travels to SanFran downtown everyday, Google’s virtual assistant will inform the Android device owner about the day’s weather and traffic, by flashing cards, even before the user opens the application or ask it to scan for information. Unlike Apple’s Siri, the new Google Now focuses on cards or visual information and not on voice like Siri and its rivals.
Google also manages to add the Siri-like feature but for the separate app, the new improved search app for Android devices, allowing user to access information online (and supports offline too) by clicking the microphone button of the app, and asking the question by voice. Similarly, the app, with a voice of a woman, will dictate the featured card which contains the information, the presentation is also in cards form just like the Google Now.
Unsurprisingly, Google unveiled the super-cool feature ahead of the rumored release date of the iPhone 5 this Fall, or around the second week of October according to analysts. Can the Google Now convince iPhone buyers to switch to Android and skip the iPhone 5?
Apparently, the next version of the Apple iPhone, the rumored iPhone 5, is widely expected to focus mainly on Siri and its additional features following the feature’s success. The iOS 6 will give Siri a new set of information related to sports, restaurants, movies, and traffic in addition to legacy features like weather, random messages, alarms and general information.
According to Apple, the iOS 6 Siri is the most advanced voice assistant application yet, and with the iOS 6, it is safe to say that one of the main features of the iPhone 5 will be the phone’s artificial intelligence. Analysts also believe that the next iPhone, reportedly shipping with iOS 6 out of the box, will include exclusive features that will focus mainly on Siri, but with a new rival from Google, can Siri maintain its “coolness”?
Last year, a survey revealed that iPhone 4S customers love Siri, and a whopping 82 per cent of iPhone 4S owners reportedly use Siri monthly. With a huge amount, Siri can really create damages on search engines and web-based publications because some users might skip searching using search engines and will just straight to Siri and ask.
Google Now works differently because it doesn’t focus on providing results, instead, it is trying to help by bringing information beforehand. Also, the new Google search talks and provide a feature card to the end-user with the voice of the woman dictating it while still providing the links gathered from other websites in addition to the information given by the feature card (with information mostly given by trusted sites like Wikipedia).
Analysts believe that the iPhone 5, launching in October, will generate more revenue than Apple’s previous products. Some of the features of the iPhone 5, according to rumors, are new design, larger screen, new processor, and NFC.
Google on the other hand is expected to introduce new “Nexus” phones, or the phones created by its partners, pre-installed with the unmodified version of Android. This year, possibly related to the anticipated launch of the iPhone 5, Google is reportedly changing its one Nexus per year rule to allow more OEMs to sell Nexus-branded models. If true, then the iPhone 5 will not only compete with one Nexus device that will run the new Google Now app, but possibly more than three devices.
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