Sunday, May 27, 2012

Rising star: Samsung Galaxy S3

LONDON - Next Tuesday the most important mobile phone of the year will go on sale (next Wednesday in Singapore). Nine million pre-orders have already been placed for the Samsung Galaxy S3 and its predecessor, the S2, has sold 20 million in the year it has been on sale. While Apple may have more publicity, Samsung is already the world's largest maker of mobile phones, including the much more lucrative smartphones. The iPhone has sold more than 90 million globally since the 4S launched in October, but Samsung's combined sales make it a far larger concern. On Tuesday, however, the company's challenge will be to match the excitement that Apple generates. The S3 has new features that mean the screen knows if you're looking at it and automatically stays on, while it also offers a 4.8-inch screen that is the best and brightest on the market. Plus there is voice assistant software that is like Apple's popular Siri personal assistant. The Korean manufacturer is setting up special pop-up shops in various London locations but it will need to make the launch feel like an event. It is unlikely, however, to have fans queuing round the block quite as they do for iPhones. Yet analysts and critics have been enthusiastic about the S3: "Samsung has built its reputation on producing the 'must-have' Android smartphone and, in the process, has become the poster child for the Android platform," said Mr Adam Leach of analysts Ovum. "Samsung's Galaxy S3 not only needs to stand out amongst a plethora of other Android-based smartphones it will also go head-to-head with the next iteration of Apple's iPhone." What is clear, however, is that smartphones are having more of an impact on everybody's daily lives than ever before - whether that's for maps, email or for the hundreds of thousands of apps available. Increasingly, it is Samsung and Apple that dominate that space. So, this week will mark the start of a battle between two giant companies - the more expensive iPhone will no doubt retain an army of loyal fans, and the forthcoming iPhone 5 will garner acres of publicity. But Samsung is continuing its relentless march forward, adding new features that consumers feel is the future of Google's attempt to dominate the mobile phone in all our pockets. THE DAILY TELEGRAPH wholesale accessories,ipad accessories,iphone accessories,ipod accessories,sex toys,sex gadgets

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